Audiokinetic Inc. partners with CHANGAN Automobile to deliver a next-generation, immersive audio environment in the NEVO E07 electric vehicle, leveraging Wwise Automotive's powerful interactive audio solutions for enhanced safety, user experience, and branding.
Image Courtesy: Public Domain : Audiokinetic's Wwise Automotive enables a new standard for immersive in-car audio in Changan's new NEVO E07. The transformer SUV launched in China
Audiokinetic Inc., the leading provider of cross-platform interactive audio solutions, is proud to announce its contribution to the immersive audio environment of the new NEVO E07 electric vehicle from CHANGAN Automobile, one of the four major automotive groups in China.
Audiokinetic's Wwise Automotive, an interactive audio engine for car manufacturers, was instrumental in the designing and implementation of in-car audio for the NEVO E07, streamlining the workflow for CHANGAN Automobile from prototyping to production, and enabling a new level of interactive and immersive environment to be achieved. Setting new standards for in-car audio, the user experience is transformed with the following applications:
- Spatial Warnings: Through intelligent spatial sound, Changan drivers receive real-time, directional audio cues to enhance situational awareness and safety. This allows for an intuitive response to potential hazards, and road conditions.
- Ride Sonification: Wwise Automotive adapts to real-time driving conditions to create a dynamic soundscape, providing an immersive entertainment experience adjusting to the environment, speed, driving style, and more, to deliver a more engaging and enjoyable ride.
- Engine Sound Generation: Changan NEVO E07 is fully electric, so Wwise Automotive allows sound designers to create custom engine audio, simulating the feeling of engine performance inside the vehicle with a unique sound profile. Outside the vehicle, this real-time sound generation provides increased safety for pedestrians and a unique branded sound signature for the vehicle.
"Changan used Wwise to effectively unleash the full potential of interactive spatial audio. This provides informative and intuitive user experiences, as well as creative ways to consume innovative entertainment audio content within the vehicle," said François Thibault, Sr. Director of Innovation at Audiokinetic who is leading automotive engineering activities at the company.
Integrated seamlessly with the digital instrument cluster and the Android in-vehicle infotainment platform, Wwise Automotive empowers automotive sound designers with increased efficiency and creative flexibility. It enables them to design, iterate, and implement independently without requiring engineering intervention.
"We are delighted to see Wwise Automotive elevate the in-car audio experience in Changan's NEVO E07 and allow their team to creatively bring a whole new dimension to automotive audio design," said Martin H. Klein, CEO at Audiokinetic. "By enabling their sound designers to work more efficiently and independently from the engineering supplier, the Changan team was able to significantly upgrade the user experience, improve safety for both users and pedestrians, and propel the audio branding for this new vehicle."