SMAS combines its global mobility expertise with Tribecar’s innovative platform to drive sustainable and customer-focused mobility solutions across the region.
Image Courtesy: Public Domain : Adrian Lee, Co-Founder of Tribecar with Kei Sato, President & CEO of SMAS
Sumitomo Mitsui Auto Service, Japan ("SMAS") and Tribecar, Singapore ("Tribecar") will become partners in the development of car-sharing services and technology in Singapore and in the region.
SMAS, with its extensive experience in managing over 1 million vehicles across Japan, Australia, India, Indonesia, and Thailand, offers a comprehensive suite of automotive solutions, including leasing, fleet management, risk management, cost optimization, and sustainable fleet development.
Tribecar is the only car-sharing service provider in Singapore to offer a comprehensive fleet of 1,500 vehicles, including passenger cars, commercial vans, and motorcycles. This diverse range of options caters to a wide spectrum of drivers, from families and new drivers to private-hire vehicle (PHV) and commercial operators.
By joining forces with Tribecar, SMAS gains access to cutting-edge car-sharing technologies and expertise. This collaboration will expedite the development of innovative personal mobility solutions across the region.
To further strengthen its commitment to sustainable mobility, SMAS has acquired a minority stake in Tribecar. This strategic move aligns with SMAS's broader goal of expanding its portfolio of environmentally friendly technology solutions.
"This partnership with SMAS marks a significant milestone for Tribecar. By joining forces, we're poised to shape the future of mobility, offering innovative solutions that cater to the evolving needs of our customers." said Adrian Lee, Co-Founder of Tribecar.
"We are excited to partner with Tribecar to accelerate the growth of car-sharing services in Singapore and the region. By combining SMAS's expertise in mobility solutions with Tribecar's innovative platform, we aim to shape the future of sustainable mobility." said Kei Sato, President & CEO of SMAS.
SMAS intends to trial the technology by Tribecar as soon as 2025 in one of its subsidiaries.
To commemorate this new partnership, customers of Tribecar can look forward to exciting new discounts and services to mark this occasion. Stay tuned to Tribecar's social media channels for more details.