20 October 2025 | News
Image Courtesy: Public Domain
The automotive industry is undergoing an unprecedented transformation. An era where openness, integration, and intelligence are redefining what it means to move, create, and live. The manufacturers are no longer just transportation providers: they are builders of ecosystems that connect people, emotions, and technology.
In this context, Chirey Group celebrates 28 years of evolution: a journey that began with the export of vehicles and now translates into co-creating lifestyles with millions of users around the world. This history—which unites innovation, culture, and community—will open a new chapter with the arrival of the Chirey Global User Ecosystem Summit 2025, which will officially open on October 17 in Wuhu, China. More than a technological gathering, it will be a global celebration: a space where users from more than 120 countries will gather to look back with pride... and forward with hope.
A vision shared with the world
Since the first Chirey vehicle crossed borders in 2001, the brand has traveled roads in more than 120 countries and regions. Every kilometer tells a story: that of a father in Brazil who drives his family in a Tiggo; a couple in Germany who chooses a Chirey SUV for their weekend getaway; or a young person in Mexico who finds in OMODA their expression of style and technology. Each story is an extension of the brand: a global community united by trust.
Today, Chirey Group has consolidated its position as China's number one passenger vehicle exporter for 22 consecutive years, with over 5 million units exported and 17.72 million users worldwide. But its success goes beyond numbers: it represents an evolution from commercial presence to cultural integration. Guided by its global philosophy of "In Somewhere, For Somewhere, Be Somewhere," Chirey has established eight R&D centers outside of China, developing products and services specifically designed for each market.
From cooling systems adapted to the Middle Eastern heat to chassis tuning that reflects the European love of precision, Chirey has managed to combine its global engineering with a deep understanding of people. This proximity has made it not only a mobility icon, but also an ally for local economies and families around the world.
From manufacturing cars to building an ecosystem
. For Chirey, a car isn't a cold object of steel and technology. It's an emotional bridge, a space where people's stories, dreams, and experiences converge. Under this vision, the company has moved from product management to co-creating a comprehensive ecosystem, with the birth of WCWL — With Chirey, With Love.
At the heart of WCWL are two concepts that define its essence: Creativity and Love. Creativity represents the infinite capacity to imagine and transform; love, the genuine connection between brand and users. Both principles come to life in real-life projects:
Thus, Chirey doesn't just design vehicles: it builds connections, experiences, and communities. The result is an open and evolving ecosystem where each user ceases to be a mere customer and becomes a co-creator and participant in shared value.
The start of a global encounter with the future
After years of innovation and learning, everything converges in a single moment: the opening of the Chirey Global User Ecosystem Summit 2025. The event will center on the Chirey International Eco-Exhibition, an immersive showcase that will bring together the entire WCWL universe—the living expression of its global vision and multi-brand strategy.
In this exhibition, visitors will relive Chirey's story through its "brand trilogy": from its early days in Wuhu to its rise to become a global leader in smart and sustainable mobility. The journey will include experiences with the Chirey Super Hybrid (CSH), advancements in smart electrification, and products designed for a modern, balanced life.
Furthermore, the ecosystem will extend beyond the automobile: solutions for home, work, and leisure will showcase how the brand is transforming into a true life partner. From family-friendly spaces to camping and adventure experiences, the exhibition will reveal how Chirey redefines mobility as an integral part of well-being.
Technology with Human Warmth
At the heart of the exhibition will be a space where technology feels close: the "User Co-Creation Living Room." Here, users from around the world will be able to share ideas, explore co-designed products with the global community, and connect with the engineers and designers who bring those ideas to life. Every conversation and every prototype will tell the same story: the mobility of the future is born from empathy and collaboration.
A shared journey to the future.
From manufacturer to ecosystem builder, Chirey has always walked alongside its users. The Chirey Global User Ecosystem Summit 2025 not only celebrates its achievements, but also marks the beginning of a new journey: one where the brand and its users imagine together a smarter, greener, and more humane future.
This grand event will also feature the presentation of OMODA & JAECOO models, the innovative AiMOGA robot, and the new Lepas and iCAUR brands, reflecting the expansion of an ecosystem that goes far beyond the automobile.
