EMEA Packaging Industry Innovation Accelerates with KUKA’s 2026 Circular Packaging Challenge

22 July 2025 | News

As the packaging industry faces transformative EU regulations and growing sustainability demands, KUKA invites global talent to pioneer robotic solutions for the full packaging lifecycle—offering teams cutting-edge tools, expert support, and a €20,000 prize at interpack 2026.
Image Courtesy: Public Domain

Image Courtesy: Public Domain

The packaging industry across Europe, the Middle East, and Africa (EMEA) is undergoing a significant transformation. With the introduction of the new EU Packaging Regulation and increasing demands for efficiency and sustainability, companies are under pressure to rethink their processes. To support this shift, the KUKA Innovation Award 2026 is launching under the motto “Circular Packaging Challenge.”

“New technologies in robotics and artificial intelligence open up countless possibilities for the packaging industry—whether it’s recycling, waste prevention, or completely redesigning the entire packaging process,” says Volker Schmirgel, Head of the KUKA Innovation and Technology Center. “We are looking for bright minds and young talents who can look to the future and present us with their ideas on how robots can be used in the packaging of consumer goods.”

Challenge Scope: A Full Lifecycle Approach

KUKA is seeking innovative robotics-based solutions that address the entire packaging lifecycle—from manufacturing to end-of-life recycling. The challenge is open to teams from across the globe, including startups, academic groups, and research institutions.

How to Participate

  • Application Deadline: End of August 2025

  • Submission: Teams submit their concept proposals online

  • Selection: An international jury will evaluate submissions and choose finalist teams

Finalists will receive:

  • A KUKA robot free of charge

  • Access to Roboception 3D vision system and KUKA software

  • Hands-on guidance from KUKA experts during development

Live Demonstration at interpack 2026

Finalist teams will showcase their solutions live at interpack 2026 in Düsseldorf, the world’s leading trade fair for the packaging industry. The winner of the KUKA Innovation Award—who will receive a prize of €20,000—will be announced at the KUKA booth in front of an international audience of industry experts.

The KUKA Innovation Award

The KUKA Innovation Award is an annual global competition designed to bridge the gap between research and industry. By providing access to advanced robotics platforms and expert mentorship, KUKA empowers the next generation of innovators in automation. The competition is open to developers, graduates, and research teams from companies and universities worldwide.

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